A client who runs an in-home elder care service came to us for brand support. He wants to forge an emotional connection between new, potential clients and his brand. ‘Character is everything’ and like DNA in the body, a founder’s character infuses their business or professional practice.
What follows next is an excerpt and link to the full Character Bio we developed for Richard Kuehn, founder of Family inHome Caregiving. Our interviews with Richard disclosed a lifetime story of respect and exceptional care for the elderly. We believe readers will be inspired by Richard’s story and want the kind of care and character he exemplifies for themselves and their loved ones. Here’s how it reads:
What can a chair tell you about a man? This one says a lot about Richard Kuehn at the early age of 20. The woman who gave him the chair was 102 years old and a full-blood Apache. Apparently bedridden, she was a resident at the nursing facility where Richard worked. Fascinated by her recollections, he sat at her bedside in this chair for hours on end. “You know, before I die I’d like to sit in my chair again someday,” she said. It was the start of something wonderful.
Richard helped her from bed into the chair. His elderly patient’s outlook brightened. She began to… (To read the complete bio go HERE )